For a special sale that took place during Treefort Music Fest, I utilized Treefort's branding guide so that customers attending the festival could make the association between the two. Designed in Canva.
These socks arrived in generic plastic packaging that didn't reflect the color and playfullness of the socks themselves. Taking inspiration from the Comfortarians logo, I used pale pink geometric shapes to suggest a classy and modern vibe.
This collapsible bag hook was identified as underselling due to customers not understanding its purpose at first-glance. This image and accompanying tagline were the centerpiece of a display that was moved to a more visible location, increasing customer interaction with the product.
Crazy Neighbor is a difficult place to describe, one that people don't quite understand until they've stepped through the door. That first impression, that "whoa," or "I didn't know it was this big in here," is one that turns curious shoppers into repeat customers. This video was made to highlight summer items - hats and sunglasses - and capture that first-look experience for a social media audience.
